What is a package design?
When you look at a Coca Cola bottle, its colours, shape and content placement isn’t just by chance! Someone, or a team thought of every detail one sees on that bottle, and it’s the same for every product you can find in a grocery store. Package design is therefore the process of creating the packaging for a product. It involves considering the product’s target market, brand identity, and functionality.
How do I design my own package?
To design your own package, start with a strong concept, keep it simple, use high-quality materials, and get feedback. If you’re not feeling confident when it comes to designing your own packaging, that’s where our Design Gurus can help. We have years in the industry, understanding just how a strong package design can affect your business. Get in contact now.
How important is packaging design?
It’s a very important aspect of your product. If you think about it, package design can influence a purchaser’s decision when comparing your brand to others on the shelf. It tells a story, and showcases your values as a company and you want to make sure you’re fostering brand loyalty and creating an experience that is unforgettable.
